Giving Thanks and Giving Tuesday

#GivingTuesday, the most wonderful time of the year for your nonprofit, is fast approaching! The day has been a smashing success year after year since its inception in 2012, turning into a global movement that has the capability of raising $180 million in 24 hours. But seeing those digits roll in as dollars depends on which nonprofit you work for and the preparation put forth to attract that money.

Well, we’re here to tell you that the time to act is now! Don’t let #GivingTuesday 2018 be snowballed by turkey, mashed potatoes, stuffing, Black Friday, Small Business Saturday, or Cyber Monday. Read on for suggested action plans and resources as you plan your organization’s success.

1. Equip! 

Download’s complete toolkit to plan out your big day.

2. Strategize!

For workbook calendars, tools, guides, and inspiration, view the Salesforce 2018 Guide to #GivingTuesday.

3. Do! 

Improve your impact with specific Salesforce features like Segmenting to create individualized donation appeals.

4. Continue!

Life after the big day has its own unique opportunities for donor engagement and thanksgiving.

5. Map! 

Reach out to Candoris to chart your personalized course of action.



About the author

Marketing & Content Strategist

Laura manages corporate editorial content at Candoris. Her diverse work experience in communications, program development, case management, and operations, particularly with international nonprofits, lends itself well to her dynamic role on our operations and marketing teams. She graduated from Franciscan University with a bachelor's degree in English.

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