Roadsters, Starmen, and Transformations

Last month, the launch of Elon Musk’s cherry-red Tesla Roadster into space created quite the stir. Some of us thought it fascinating, some of us thought it silly. But did any of us understood why the CEO of Tesla, SpaceX, and Neuralink would send his car into orbit on the maiden voyage of Space X’s Falcon Heavy rocket, to pass the moon and complete cosmic loop after loop after loop?

As it turns out, he had an honorable reason. “Life cannot just be about solving one sad problem after another,” Musk tweeted. “There need to be things that inspire you, that make you glad to wake up in the morning and be part of humanity. That is why we did it. We did for you.”

It’s all too easy to get swallowed up into the mundane daily routine of waking up and going to work to do our job. And then going home after 10 hours to be with our families and decompress, or maybe to work a little more. And then setting the alarm to do it again and again and again.

Yes, it IS our job to show up to work every day. But if we seek to innovate and inspire, this will show both our teammates and our customers that there’s a noble reason we do what we do. By transforming our why and our how, we can ignite a total shift in mentality from mundane to magnificent.

Musk believes that one day the Falcon Heavy could send people to Mars. “The goal of this was to inspire you and make you believe again, just as people believed in the Apollo era, that anything is possible,” he said. Let’s continue 2018 and our  Digital Transformation journey with the same conviction that prompted “Starman” and chariot to be sent circling deep space for the next few thousand or million years. There are some great dreams to be done.

To see the incredible live video feed SpaceX posted of Starman and the Roadster, click  here.


About the author

Marketing & Content Strategist

Laura plays a key role in marketing, communications, and operations initiatives at Candoris, including managing corporate content and the employee wellness program. Her project/program management experience, coupled with over a decade of crafting compelling stories for publications, nonprofits, and international programs, has led her to develop the Candoris brand identity and voice supported by a holistic content marketing strategy. Laura graduated from Franciscan University with a degree in English writing and is passionate about corporate mission and social responsibility.