COVID-19 Offers Nonprofits Unique Opportunities to Showcase their Mission & Enhance their Stewardship

Along with virtually every industry, nonprofits have been hit hard with the COVID-19 global pandemic. In-person services are shut down behind locked doors. Annual fundraising banquets are cancelled. Missionaries in the field are mandated to stay in their homes. How can nonprofits continue to showcase their mission and be good stewards of their resources given the current climate?

Fiction: This pandemic should dictate the halting of constituent nurturing, fundraising, and resource allocation.

Fact: Your nonprofit is resilient. It exists for difficult times, whether on a level of personal interaction or on a global scale.

This virus affords nonprofits the unique opportunity to showcase their missions and to engage with clients, constituents, and donors in new ways. Yes, it’s a challenging time, no doubt about it. But our role at Candoris as a consultant and digital solutions provider is to help guide you towards best practices and accessible resources and to deliver solutions of lasting value to your organization. Let’s outline five significant challenges brought on/exacerbated by the Coronavirus.

Challenge #1: Stabilizing & Supporting Your Workforce

You’ve likely had to cut resources and spend very quickly in order to continue with your core mission while adhering to national and state remote work guidelines. This presents unique challenges amidst an already-stressed budget. How does your organization support your mobile workforce and encourage productivity?

Challenge #2: Direct Services Going Remote

Your team is most effective when they’re out in the field. How do they do their same jobs from home and continue to support clients and constituents? How do you offer clients the same resources in a digital way?

Challenge #3: Reaching Your Donors

You’re in unchartered territory in figuring out new ways to continue your funding streams for a mission that doesn’t stop. Key to this is the ability to reach and interact with your donors to showcase the true impact of their dollars so that you can continue driving the funds coming in. Fostering these donor relationships is key to permitting your nonprofit to shine in these difficult times and to continue the beneficial services that you exist to deliver. How do you digitally reach them and make resources available to them?

Challenge #4: Your Platforms & Security

Your mission doesn’t stop. When all else does, you need platforms that continue. Are your donor portals, your constituent information, your data secure?

Challenge #5: Your Organizational Needs & Efficiencies

Donor bases, platforms, productivity suites – now is the time to identify pain points that should be addressed sooner rather than later. How do you appeal to younger generations to foster a complementary donor base to your aging one? Do you have a robust digital engagement strategy? What are your huge gaps in infrastructure; could now be the ideal time to fundraise with the goal of transitioning to the cloud?

The current state of affairs is challenging every industry to digitally transform. Digital transformation has been a buzzword for a few years now, but it is the answer to some of the deepest pain points that nonprofits experience. Is your organization able to operate today as always amidst COVID-19? Are you able to operate somewhat but are scrambling to fix the broken pieces? Or are you almost completely down? Your answer to the above lends insight into the level of technical debt that your organization has.

This article outlines what we call technical debt; essentially, it’s a concept to apply value to the time, effort, and money necessary to ensure an organization has the necessary technology in place to meet the demands of its business. Are you equipped with the technology to give your constituents peace of mind that you can still run at an optimal pace?

“We’re all in this together; working together will position us all for success.”

To Summarize…

Now more than ever, people are rallying around local businesses, services, and nonprofits. It will prove important that nonprofits showcase their continued mission and be good stewards of their funds and technology. The Candoris team is positive, hopeful, and focused on embracing the current opportunities to help customers identify and address immediate concerns and future needs. Don’t hesitate to reach out to let us know how we can serve you.

We’re all in this together; working together will position us all for success.

About the author

Marketing & Content Strategist

Laura plays a key role in marketing, communications, and operations initiatives at Candoris, including managing corporate content and the employee wellness program. Her project/program management experience, coupled with over a decade of crafting compelling stories for publications, nonprofits, and international programs, has led her to develop the Candoris brand identity and voice supported by a holistic content marketing strategy. Laura graduated from Franciscan University with a degree in English writing and is passionate about corporate mission and social responsibility.