The Year of the Cloud

This year is shaping up to be one of celestial opportunity for your nonprofit

Virtually every industry has felt the extraordinary pinch of not only COVID-19 but other ensuing global disruptions that have changed our work, communication, and values. We still have yet to fully understand how the coronavirus crisis of 2020 compares to the Great Recession of 2008, but one thing is for sure: recovery won’t come quick and repercussions will be felt over a long period of time.

Like most nonprofits, your organization is likely running on a razor-thin margin, as are even the largest, most insulated ones. How can you best transform your work and fulfill your mission in times like these?

Ramping up Crucial Initiatives

Traveling through these raw, panic-filled, sobering moments lands you on the other side as an experienced, focused, courageous organization that is ready for change. The time is now to invest in cloud-based solutions. What are some overarching important initiatives that your nonprofit should prepare for? 

Personal & Empathetic Messaging

Did you know that 53.6% of COVID-19 donors are enrolled in a recurring giving program, and 64.8% of COVID-19 donors say that regular digital communication from an organization around the impact of their donation will likely inspire them to give again and again? Personal and empathetic messaging is of #1 importance in your mission and messaging. Prompt one-off donors towards the opportunity for monthly giving during these turbulent times. Develop messaging from leadership to encourage intimate understanding of your organization’s driving force for good. Personal touch and sincere outreach will form strong bonds with your diverse audiences.


Digital marketing, engagement, and fundraising hold their weight in gold as you nurture your constituents. Creating a digital marketing strategy has never been more important! If face-to-face was your organization’s only source of support, you’ve likely already realized that you need to change up your strategy to include cloud-based platforms that integrate with your CRM.

Infrastructure Readiness

When the time comes to rely on your infrastructure, you are going to need it to be there, robust and ready for the job at hand. There is an associated investment cost…but the alternative also has deficits.

Cloud Solutions Enable Mission

Let’s paint a picture of what cloud-based workforce empowerment looks like:

A dynamic CRM like Salesforce holds all your data and lets you monitor volunteers and constituents as well as their needed resources on their journey with you. Your missionaries, once actively ministering in the field, are parked in their houses yet enabled with productivity suites like Office 365. Your members have community portals such as Salesforce Communities – a virtual hub to connect and facilitate resource sharing. Digital marketing platforms like Pardot enable mobile distribution of information and facilitate drip campaigns to inform further nurturing of constituents with targeted content. Your team seamlessly accesses data, collaborates together on initiatives, develops marketing materials, and engages constituents with ease.

With 69% of nonprofits considering long-term remote work, embracing comprehensive and scalable cloud technology will be a key determining factor for your organization. The world is emerging from COVID-19 strong and ready for action. It’s time for your nonprofit to be the engine of change!

Your Candoris Pathfinders

Wherever your organization sits in regards to familiarity and comfort with cloud technologies and associated platforms, Candoris will navigate your nonprofit through determining how to get the right data in the right place at the right time, whether it be on-premise or online. We will help you develop strategies and solutions that are sized precisely for your current needs and future goals, discerning what needs virtualized in order for you to access critical data, programs, and more.

Reach out to chat with a Candoris pathfinder and supercharge your organization towards a new world of growth and mission.

About the author

Marketing & Content Strategist

Laura plays a key role in marketing, communications, and operations initiatives at Candoris, including managing corporate content and the employee wellness program. Her project/program management experience, coupled with over a decade of crafting compelling stories for publications, nonprofits, and international programs, has led her to develop the Candoris brand identity and voice supported by a holistic content marketing strategy. Laura graduated from Franciscan University with a degree in English writing and is passionate about corporate mission and social responsibility.